CES 2026 :
Immersive tunnel
CES is one of the largest tech conferences in the U.S., with over 130,000 industry professionals each year.
The purpose of Synopsys’s presence at CES is to establish our position as the premier simulation leader, enabling innovators across industries to push the boundaries of design and make the future a reality.
The goals are to strengthen relationships with key partners and customers, engage new audiences, and increase brand visibility.
With the integration of Synopsys and Ansys, we focused on a story throughout the product development, from chip-level design, finished products, and to system-of-systems scale.
The work emphasized how the combined portfolio enables leadership across the entire engineering ecosystem.
We were provided with a pixel map of the tunnel.
Since we weren't able to see the physical tunnel prior to the event, we built a 3D mockup to ensure everything lines up.
Software
Design & Animation Cinema 4D
Render Redshift
Edit & Composite After Effects